AN EXPERIENCE-DRIVEN LIFESTYLE BRAND
YOU’RE FORTYISH.
SO WHAT ARE YOU GOING TO DO WITH THAT?
FORTYISH is for women who aren’t looking for another guide to aging gracefully. We’re interested in what you’re going to experience, try, change, buy, learn, see, taste, celebrate, and finally do for yourself.
THE SEVEN FORTYISH WORLDS
GO · BECOME · PLAY · TASTE · LIFE · WELL · CELEBRATE
02
OPENING
BECOME
Identity, reinvention, confidence, personal style, career changes, starting over, figuring out who you are now.
03
OPENING
PLAY
Hobbies, entertainment, classes, concerts, games, activities, fun, things that have no productivity justification.
04
OPENING
TASTE
Fashion, beauty, food, restaurants, hotels, books, home, objects, shopping, things worth spending money on.
05
OPENING
LIFE
Money, work, friendships, dating, family, home, practical life decisions, life administration.
06
NEW WORLD LIVE
WELL
Movement, rest, food, personal care, health admin — how you feel in the life you’re living.
07
OPENING
CELEBRATE
Birthdays, milestones, rituals, personal traditions, experiences, marking transitions.
THE FIRST FORTYISH EXPERIENCE · GO → TRAVEL
FIRST SOLO TRIP
Travel is the first FORTYISH product — the first door of GO, not the whole brand. The FIRST SOLO TRIP SYSTEM exists because of one truth:
You don’t have a destination problem. You have a decision problem.
Three facts, one feeling, six archetypes — and you leave with one realistic trip and seven days to book it.
campaign image — woman mid-departure, hard light, no brunch
THE JOURNAL
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